SNOW RICH Tourism
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Sake [Matsunoi]Countryside cuisine with a rustic and warm taste that was born from snow melt, harvested in fertile soil and cultivated by a culture of preserving food; a culture unique to snow country. Textiles and folk crafts that convey the warmth of hands, born from handicrafts made during the snow-covered winter. The many products created by Tokamachi's climate, history, and culture are sure to be memorable souvenirs for your loved ones or yourself.Tokamachi's Uonuma Koshihikari rice grown in the meltwater of snow country. Plump and lustrous, each grain of rice shines like a pearl!"Yukishita Carrots" matured under more than 3 meters of snow are surprisingly sweet!Noteworthy vegetables and edible wild plants grown in fertile soil.Local sake from one of the world's most snowy areas, brewed by making the most of the abundant snowmelt water and characteristics peculiar to the local climate .A local beer born from a local brewery. Sharing craft beer culture from Tokamachi to Japan. Sake [Tenjin Bayashi] Local beer [Tsumaari Beer] Local beer [Jokun Craft Beer]24Koshihikari Carrots under the snowVegetables/wild plantsSake Local beer Uonuma Koshihikari Rice made in TokamachiCarrots under the snowVegetables/wild plantsAgricultural productsLocal sake, local beerSouvenirs born from heavy snowfall

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