w Rich ExperienceSnoOr slow things down and learn how to make local crafts directly from the locals. Surround yourself in a field of glowing candles that sparkle in the snow.Enjoy snow artwork at the Tokamachi Snow Festival. Play inside a snow dome at the honyaradō experience. Browse through a seasonal market and find a lucky charm to take back home.Experience via VR the traditions of “groom throwing (Muko-nage)” where newlywed men are ceremoniously thrown into deep snow as a welcoming, and the new year celebration called Sumi-nuri where wet ash is painted on the faces of other festival goers.16Groom ThrowingAn exciting event in which a newly married husband of a local woman is thrown off a 5-meter-high cliff into the snow.The ceremony is held to bless the marriage and a wish that the bond between the couple will be strengthened. It is said to be a form of "revenge" for the loss of the village girl to a outsider.Groom Throwing / Charcoal face-painting VR Simulation ExperienceA virtual experience of this powerful and unique festival that has been handed down in the Matsunoyama area.Venue: Matsunoyama Onsen Satoyama Visitor CenterTelephone: 025-595-8588Playing with snow, celebrating lifeSnow is regarded as a friend in Tokamachi, and plays a large role in the local culture. Several winter festivals and activities create fun opportunities to enjoy the snow and interact with the locals.Try snowmobiling and snowshoeing at Belnatio Snowland. Join in an ironman race held in heavy snow! 6There's No Fun like Snow Fun
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